Webinar Replay: The Mechanics, Dynamics and Aesthetics Framework in Enterprise Gamification

In this expert series webinar we discussed the essentials of Mechanics, Dynamics and Aestetics Framwork and how to implement them in enterprise gamification. This webinar will help you: 

• Understand the MDA framework
• Become familiar with embedded, emergent and interpreted narratives of gamification
• See gamification in action

Dr. Umar Ruhi teaches at the Telfer School of Management at the University of Ottawa, Canada. Recently, Umar conducted an empirical research investigation of gamification initiatives across three case study organizations. He published a research paper with his research findings, and formulated a descriptive framework for meaningful enterprise gamification. He will discuss this framework and related insights and best practices in our webinar.

At the University of Ottawa, Umar teaches various undergraduate and graduate courses in Management Information Systems and E-Business. His current research interests include enterprise gamification, IT consumerization, enterprise social media strategy, and end-user development. Umar’s research has been recognized through best paper awards at several conferences, and his PhD won the best dissertation prize from the German Society for Online Research.

Umar has also been involved in consulting, advisory, and analytical roles with initiatives related to online communities, e-government portals, user experience design, web usability engineering, web analytics, and knowledge management practices. Before joining academia, Umar worked as a management consultant with engagements ranging from strategic & operational planning to multi-site technology deployment for different e-Business ventures. More information about Umar is available at http://ruhi.telfer.uottawa.ca

About GamEffective:

GamEffective is a leading workforce performance management company, helping companies engage employees to improve performance, motivation and learning. GamEffective supercharges performance and learning through personalized gamification and real time feedback. The GamEffective platform can easily integrate with existing enterprise applications, providing a deep and effective gamification solution that significantly improves performance and is easily integrated into existing systems. GamEffective's innovative gamification workforce performance platform is used by leading multinationals.